Tron Foundation
Kiip's CEO, Brian Wong, said he was planning a co-operation with Tron. He attended Tron's Nitron Summit in San Francisco on Friday. He talked about the blockchain revolution in advertising.
Kiipis a mobile ad network that rewards consumers with tangible products for a variety of applications including gaming and fitness. KiipMcDonald's has several high profile customers including Coca-Cola, General Mills, BMW, Johnson & Johnson, New York Times, Campari, Kraft, Taco Bell and MasterCard.
Wong, an advertiser, created the concept of an marketing moments Bir. Instead of advertising during random or prime-time windows; Kiip markets brands on the basis of the right timing and mentality to optimize the participation of users and create highly targeted audiences. It is designed to give consumers a second look based on the transactions they perform on their mobile devices.
Tron Plans Collaboration with Kiip
According to the company's website:
Iz At least when you wait, we'll surprise you with rewards like discounts, tips, and virtual currency on your favorite apps and connected devices. This is ”Great”. Keep doing what you do! Ne
The mobile consumer participation platform is being used by more than 10,000 applications. Kiip is supported by Hummer Winblad, Relay Initiatives, Real Initiatives, Verizon Initiatives, US Cellular, American Express Initiatives and IPG.
Kiip said his performance exceeded industry standards:
Daki We aim at consumers based on data collected from billions of interactions in our network. Our approach is instinctive and effective, with an average of 20% - 10 times the sector average. "
blockchain technology Boasting the ability to etic bring transparency, decentralization and safe data storage to many sectors güvenli, Kiip is the world's largest brewer The EU launched the first blockchain mobile ad campaign in June with InBev.
Kiip's vision of using blockchain technology, Tronis consistent with efforts to reach consumers through an artificial centralized network. A collaboration with Kiip has the potential to bring Tron closer to the real world, crypto-friendly Millennial consumers and top brands because it enables the advertising technology platform to advertise to more than 10,000 mobile apps.
Source: Dailyhodl