The blockchain has yet another innovative implementation, with the DOVU meeting with the Go-Ahead Plc, a British transport service to offer customers the prizes to share their travel habits.
The role of the blockchain in the transport sector was often used to track the transport of goods, as well as for aviation. Now, thanks to the partnership between a British shipping company Go-Ahead Group Plc and DOVU, the blockchain technology will now be used to benefit rail users as well.
The deal is of great importance because of the size of the Go-Ahead Network. The company is the largest bus service provider in London. In addition, more than half a billion trips each year, 30 percent of all rail travels in the city. Now, they are entering into the blockchain project by rewarding their customers with crypto tokens.
Get Your Award
The new venture will use DOVU's local ERC-20 tokeni DOV. They will apply them to the Thameslink and Southern Rail services provided by Go-Ahead. The reward system will be based on the sharing of travel data by customers.
Tokenler will be given to customers who share their travel data by focusing on the first and last feet of their travels. In addition, customers who make unchanged changes in their travel habits will also receive rewards.
According to Go-Ahead management; the purpose of this plan is to enable the company to access valuable data to help improve the services offered to customers.
As soon as the DOVU took part in the Go-Ahead's The Billion Journey Project, the company made an appeal to innovative ideas for the transport industry. Clearly, the management of the Go-Ahead was influenced by what the DOVU offered.
The DOVU's business model mainly works by creating a market where transport companies can access travel information shared by passengers. In this example blockchainThe use of the information makes it as accurate as possible. By rewarding customers, information is obtained legally and safely. Thus, a situation similar to the Cambridge Analytica scandal in 2018 is avoided.
Source: btcmanag is